Skip to content

Seattle Culture

Starbucks Names Chipotle Boss as New CEO

Brian Niccol replaces Laxman Narasimhan

By Rob Smith August 13, 2024

A man in a suit stands and smiles in front of a Chipotle Mexican Grill sign on a wooden wall background, exuding CEO confidence.

Starbucks Corp. hopes Brian Niccol can do for the coffee giant what he did for Chipotle’s Mexican Grill.

Starbucks has named Niccol, the current chairman and CEO of fast-casual chain Chipotle, its new CEO. He replaces Laxman Narasimhan, a former PepsiCo executive who never quite found his footing since being named CEO last year.

Niccol upgraded Chipotle’s technology and supply chain during his six years as CEO,  and the chain plans to double its number of restaurants to 7,000 in coming years. Annual revenue grew 14.3% in 2023, and profits have risen nearly seven-fold. Chipotle’s stock price is up nearly 800% during Niccol’s tenure.

“I have long-admired Starbucks’ iconic brand, unique culture and commitment to enhancing human connections around the globe,” Niccol said. “I am energized by the tremendous potential to drive growth and further enhance the Starbucks experience.”

Narasimhan, who is also stepping down from the Starbucks board of directors, had faced criticism over Starbucks’ recent financial performance. The company failed to meet Wall Street expectations on both earnings per share and revenue the past three quarters, and former CEO Howard Schultz even posted a highly critical missive on LinkedIn several months ago. The company has also grappled with numerous labor disputes: Since 2021, more than 460 Starbucks stores in 44 states and the District of Columbia have joined Starbucks Workers United.

Schultz praised the change, saying it comes at a “pivotal moment” in company history.

His retail excellence and track record in delivering extraordinary shareholder value recognizes the critical human element it takes to lead a culture and values driven enterprise,” Schultz said of Niccol. “I believe he is the leader Starbucks needs.”

Rachel Ruggeri, who has served as Starbucks’ executive vice president and CFO since 2021, has been named interim CEO.

Follow Us

Moto is Coming to the Eastside

Moto is Coming to the Eastside

‘Odd pizza’ to open at Bellevue Square

It wasn’t long ago that you had to wait months — yes months — for a Moto pizza. That’s no longer the case, but the growing pizza chain is set to open its fifth location in the region...

Costco’s Gold Rush Continues 

Costco’s Gold Rush Continues 

Sales of gold bullion rise again 

In one of the many iconic Seinfeld episodes, comedian Kenny Bania describes a popular bit from his comedy act: “That’s gold, Jerry! Gold.”  He may as well have been referring to Costco’s ever-increasing sales of gold bars. The Issaquah-based warehouse chain said in its earnings call yesterday that sales of gold bars rose “double digits”…

Culinary Conversations with Kamala

Culinary Conversations with Kamala

Seattle creative agency brings voters to the table 

Kamala Harris is cooking up a lot more than just policy...

The Numbers Point to a Downtown Seattle Recovery

The Numbers Point to a Downtown Seattle Recovery

The city’s core is slowly inching its way back

Visit Seattle says downtown Seattle hotels sold 403,000 rooms in August, the second-highest monthly total since March 2020. More than 3 million unique visitors came downtown — that’s 96% of August 2019 numbers, and a 6% increase year over year...