Food & Drink
Former Zulily and Brooks Running Employee Launches a Legwear Brand
Loho, a local hosiery brand, is making poorly fitted tights a thing of the past
By Andrew Hoge November 21, 2018
This article originally appeared in the December 2018 issue of Seattle magazine.
This article appears in print in the December 2018 issue. Click here to subscribe.
For some, finding a pair of tights that balances comfort and style can be a daunting task, but Darrah Christel, founder of locally designed hosiery brand Loho, is hoping her line of high-fashion tights will allow women to put their best foot forward while offering an innovative solution to this problem. “One night before going out dancing, I cut off the elastic band on my tights in an effort to feel more comfortable, but they would not stay up,” says Christel, who realized that creating a pair of tights with the same waistband as her underwear would be more comfortable.
The former Zulily and Brooks Running fashion copywriter spent the next five years doing just that: creating a waistband designed to fit “like your favorite lace underwear.” She released her first collection of nylon and spandex tights featuring a patented Italian lace waistband ($40/pair) last fall. The tights are available in a wide range of sizes, from 0 to 22, with body positivity being an important message of the Wallingford-based brand: “My tights are designed to complement a woman’s body and make her feel empowered and sexy,” Christel says.
Available at select boutiques and loho.us.
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