Food & Drink
A Fresh Crop of Newly Opened Stores in Seattle
New store openings over the summer and into the fall are filling Seattle’s retail scene
By Seattle Mag September 8, 2014
This article originally appeared in the September 2014 issue of Seattle magazine.
[kids’ clothing]
Totara
Back in July, entertainment industry veteran Daya Marron opened Totara (Madrona, 1130 34th Ave.; 206.765.7581; totarakids.com), a kids’ shop, in the tiny Madrona spot formerly inhabited by Driftwood. Fall brings a collection of artful and design-focused clothing, decor accents, books and toys for newborns to 6-year-olds from organic and otherwise eco-friendly designers from New Zealand and Australia.
[heritage chic]
Freeman Store 
Husband-and-wife design team Scott and Brittany Freeman have been designing men’s clothing since 2010, with the cozy, waterproof, perfectly Pacific Northwest Freeman jacket for men (and, more recently, women) as the jewel in their crown. The brand and the jacket, along with the rest of the Freeman line, found a new home in their eponymous Freeman store (Capitol Hill, 713 Broadway E; freemanseattle.com) in August in the historic Loveless Building. In addition to their own line, the couple carries 20 or so other like-minded modern men’s heritage/nostalgia lines, including Tellason Denim and Juniper Ridge fragrances.
[local designer]
Mia Fioravanti
Seamless in Seattle’s 2013 Emerging Designer Mia Fioravanti quietly debuted her Beacon Hill studio/storefront (3320 Beacon Ave. S; 206.375.7446; miafioravanti.com) in June (an official grand opening is scheduled for September) as a place to showcase her own work, which includes a practically perfect little black dress ($120) and occasionally pieces from other local designers she admires, including menswear from newbie Clint Hughes.
[youth culture]
Pipe & Row
Fremont received an infusion of cool in June with the opening of Pipe & Row (Fremont, 611 N 35th St.; 425.443.6252; pipeandrow.com). Owner Kayla Boehme’s fresh, airy shop is filled with elevated basics and interesting, reasonably priced statement pieces. At first glance, Pipe & Row (named after Boehme’s niece and nephew) seems to cater to the millennial crowd, but a deeper dive reveals ample choices for the woman of any age who appreciates a trendy, youthful look.
[retail comeback]
Ship Song
Twenty-seven-year fashion veteran Victoria Simons is back on the retail scene after a 6-year absence. Fans of her dearly departed Pearl rejoiced to see that same 300-square-foot spot near Green Lake revived as Ship Song (310 NE 65th St.) in August. (She bought the name and signs from good friend and jeweler Kimberly Baker, who recently changed the name of her Phinney Ridge shop back to her name.) In addition to her own vintage-inspired clothing and accessories, Simons will fill the space with leather jewelry from Seamless in Seattle editors’ pick Rachel Ravitch and much more.
OPENING SOON!
[gifts/garden]
Niche Outside
Longtime Capitol Hill florist Nisha Klein and her husband, Amir, are opening Niche Outside (Capitol Hill, 1424 11th Ave.; nicheoutside.com) in November as one of six shops in the new Chophouse Row. Not quite a traditional garden shop, Niche Outside will feature curated items inspired by the outdoors, ranging from bird feeders to picnic baskets.
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