Food & Drink
New Shop: See Eyewear
By Seattle Mag January 22, 2014
!–paging_filter–pIt takes a lot to get me excited about eyewear or eyewear stores. I’ve had the same pair of spare glasses since the late 90s and while I admire cool glasses on other people, I always figure that people shop for them when they get their eyes checked at the eye doctors./p
pWell, that’s not necessarily so, now that a href=”http://www.seeeyewear.com/index.aspx” target=”_blank”See Eyewear/a is open on Fifth Ave. in the old Betsey Johnson space./p
pI’m excited about See for a few reasons. First, and foremost, their glasses are rad. I mean, there isn’t an on-trend shape and style that they don’t carry—and in a huge array of colors as well. They only carry their own brand, which is well-made, and are hyper in tune with the zeitgeist, both in terms of eyewear and the right price structure ($189-$349), something they call “fashionomically correct,” which means affordable. And they take insurance as well. Secondly, that price includes lenses. Score! Third, $99 sunnies.nbsp;/p
pThe fourth reason I’m into this business is that they just paired up with my personal favorite past-season emProject Runway/em contestant (and current season ema href=”http://www.mylifetime.com/shows/under-the-gunn” target=”_blank”Under the Gunn/a/em mentor), a href=”http://www.mondoguerra.com/” target=”_blank”Mondo Guerra/a, who wears the glasses from his See collection with his signature flair. I’m more than just a wee bit jealous of his ability to pair and pull off patterns—his skills are many and apparently extend to his eyewear choices, which are now available in Seattle./p